"What is Bra-ha-ha? Bra-ha-ha is meant to promote women’s health and increase awareness of breast cancer. Proceeds will benefit the Chesapeake Regional Breast Center. Participants created artworks based on their thoughts and feelings about breast cancer, but these artists don’t paint on canvas, they decorate 36C under-wire bras.
The results are poignant and humorous, heart warming and thought provoking. Bra-ha-ha commemorates battles won and lost, honors the heroism of friends and family, and serves as a reminder of the importance of mammograms, self-checks and early detection.
Sponsors such as Max Media, Dillard’s, Barnes and Noble and California Pizza Kitchen joined in the efforts. The exhibit kicked off with an opening night gala Sunday, Oct. 4 in Norfolk’s MacArthur Center’s Center Court. Dozens of artists and craftswoman - and one man - from throughout the East Coast donated decorated and themed 145 bras to be exhibited and auctioned off during the grand opening of Chesapeake Regionals Breast Center Oct. 23.