Wednesday, November 18, 2009

Latest Lingerie News: Elle Macpherson Gets Intimate with Berlin

Congratulations to Elle Macpherson for launching her lingerie collection throughout Europe!

In a recent press release by Bendon, "The launch of Elle Macpherson Intimates into Europe took place in the vibrant Mitte of East Berlin on November 12th, 2009. The latest Spring/Summer 2010 collection was displayed in a series of artistic installations at the Galerie Morgen, interpreting the relationship between art and fashion, and with Elle Macpherson, the Creative Director of Intimates, in attendance.

Hip, young Berliners mixed with the established fashion and cultural influences to create an eclectic and artistic scene. Guests included Anna von Griesheim, renowned artist HP Adamski, Countess Tamara von Nayhauss, Sophie Schuett, Celia von Bismarck, designers Unrath & Strano, opera singer Tobey Wilson, TV presenters Anastasia Zampounidis and Tanja Buelter, actors Stephanie Stumph, Marcel Neumueller, and Hubertus Regout, media expert Prof. Jo Groebel and milliner Fiona Benett – just to name but a few....

...Elle Macpherson, famous for shaking up the traditionally staid lingerie industry, could be considered to be bucking the trend of most business strategies in the current global economic climate by bringing her collection to Europe. However, this signals the confidence in the strength of the Intimates brand and the unique fashion handwriting which is in demand in Europe.

Elle Macpherson, Creative Director of Intimates, says '(T)aking my lingerie into Europe feels very much like a natural next step.'

'The reaction to the launch of Intimates in Europe has surpassed all our initial expectations. It’s a very exciting time for me and my design team...

...The focus for the Intimates lingerie has always been on impeccable design, using luxurious fabrics with attention to fit, comfort and affordability. This is what sets the lingerie apart,' says Elle."

Elle's intimate apparel "is now available throughout Europe in countries including Germany, Switzerland, Austria, Sweden, Denmark and Greece.

As well as the European and UK markets, Elle’s lingerie is sold in the United States, Australasia and the Gulf States. Once the European expansion is complete, Elle’s lingerie will be sold in over 30 countries around the world."
(Images on this post are from the Berlin launch, compliments of Elle Macpherson Intimates and Bendon.)

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