Eve's Apples presents a new series of designer interviews. To kick off our exciting interviews with some of your favorite lingerie designers, we're bringing you Nancy Yoo, Owner and Designer of Fleur't, who abides by the simple belief of making "flirty, feminine lingerie that fits and feels good."
Fleur't, known for comfortable, lacy lingerie, shows its top selling bralettes & panties, above.Fleur't is one of my favorite brands for the simple fact that once I put on the lingerie, it's so soft and supple that I never want to take it off. In coquettish lace and flirty details, wearing Fleur't lingerie makes me feel utterly divine. Read my interview below with Nancy about her philosophies and inspiration behind Fleur't.
Eve: What was your inspiration to become a designer?
Nancy: I was in graduate school studying for my Ph.D. in literature and though I was in an intellectually stimulating environment and surrounded by amazing people, I felt like I needed more a creative outlet. At that time I had a friend who as a graphics designer who felt the same way. We decided to start a lingerie company together. That didn't last long but I was hooked.
Eve: Who or what is your greatest design influence?
Nancy: I am into the beauty of clean lines and organized but also dreamy and magical spaces, intellectually, spiritually and emotionally. So I get my "feelings" about my designs and designing in general from looking at photographs, art, and especially natural forms that appeal to that sense in me. I also get a lot from stories.
Nancy Yoo, Owner & Designer of Fleur't
Eve: If your designs made one statement what would they be?
Nancy: Life is dreamy and magical.
Eve: What was your biggest obstacle in starting your business?
Nancy: Lack of financial and business knowledge.
Eve: What is your greatest reward/joy in designing or your business?
Nancy: Feeling like I can express some sense of myself and the world in my designs and also that I can bring beauty and specialness into other people's lives.
Eve: Who is your favorite designer?
Nancy: I like beautiful, functional but feminine clothes. Chloe, Vanessa Bruno, Catherine Malandrino, Thakoon, Philip Lim all appeal to me.
The Lulu bralette, $35, above, favored by Lingeristas!
Eve: What is your favorite quote that you live by?
Nancy: I don't have one. But I do like to remind myself every day that my life is fun, effortless and full of creative joy. When things get really tough which they do all the time) or when I have to do things with my business that I don't like (read: sales and bills), actively thinking this and actually speaking it helps me feel more connected to myself, my life and my business.
Eve: What is your favorite piece that you designed? Why?
Nancy: It's funny because my favorite designs are usually the ones that haven't sold well! I love wearing a ruched back bikini that we made out of beautiful stretch burnout stripe from Austria. It's just sexy and fun. Also, there is a lace bralet that we stopped selling two years ago made out of a chantilly stretch lace with lace straps that feels so romantic. I just re-discovered and can't stop wearing it.
Eve: What is the most important piece of advice when trying on/wearing lingerie/bras/swimwear?
Nancy: Make sure that whatever you're wearing fits you well and makes you feel beautiful and special without constricting the physical and energetic flow in your body. This means getting connected to your physical and spiritual self, not always easy but well worth the effort.
Eve: What is the one piece of lingerie/swimwear that you can’t live without?
Nancy: Sexy panties.
Thank you Nancy for the interview!
For more about Fleur't and to see the latest Spring & Summer Bras, click on Fleur't Lingerie. You can also visit Fleurt's website directly at: www.fleurtlingerie.net.