Monday, September 22, 2008

Inner Beauty: The "Consumer Reports" of Intimate Apparel

Thanks to Knickers Blog we found out about Inner Beauty Online, an exciting up-and-coming website that is being developed as "The 'Consumer Reports' of Intimate Apparel." Sarah Daniels, former publisher and editor of IAB magazine, and Katherine Kane, a technical genius and design guru, founders of Inner Beauty, have created not only an innovative idea but also a timely one.

New designers are entering the lingerie field everyday, showing their apparel at department stores, to online, and to specialized boutiques. It leaves consumers wondering with the vast options out there, "Which intimate items are high quality, fashionable, comfortable, and functional?"

The answer is Sarah states: " will be the first resource dedicated to product reviews of intimate apparel (ranging from bras to shapewear to hosiery and beyond). A panel of real women, in a wide range of sizes, will 'road test' a variety of products and provide honest assessments and actual photos...Sarah has put her idea to Ideablob - where eligible individuals can submit their ideas and have a chance of winning $10,000...." This money would go towards building the intricate Inner Beauty website and database.

For more information on InnerBeauty click on IdeaBlob or go to

To help Inner Beauty win the $10K prize and help other women regularly Celebrate Their Inner Eves, vote for InnerBeauty at from September 22 - 27!

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